We got to sit down and talk with PGA Head Professional Bob Ford who most would consider “The Ultimate Golf Professional”. Bob is the Head Professional at both Oakmont & Seminole golf clubs, he is in the PGA Golf Professional Hall of Fame, 1985 & 1997 Merchandiser of the Year, 1987 PGA Golf Professional of the Year and stick on the course. His 3 US Opens, and 10 PGA Championship speak for themselves – we were honored to be able and discuss some topics with him.
We talk with the CEO and Founder of Pukka Headwear – Shawn Rogers. Shawn shares his story and love of entrepreneurship with us- taking us way back to the beginning of how he launched the most successful headwear company in golf.
Shawn has some brilliant insights into running your business, connecting with the customer and making sure you have a solid reliable team.
We talk with business strategist and media genius Julie Chang about the changing face of golf course marketing. This is an awesome discussion about really brining your business up to speed with the digital world and all the new exciting opportunities there are to reach your customers.
We sit down and talk with 2013 PGA Professional of the year Michael Doctor from Skaneateles Country Club in Skaneateles, N.Y. Michael shares some great stories with us about how he got started in the business, what has made him successful and where he believes the business is going.
Michael continues to improve and adjust to the environment around him, and he shares many of his thoughts about growing your own business.
We chat about getting your golf business ready for the 2013 season and beyond. Having spoken to tons of golf courses, teaching professionals and owners this winter – we have compiled a list of the “hot topics” and best practices that summarize our meetings.
We share our insight about:
Customer Relationship Management (CRM)
Getting The Word Out Using – e-Mail, Push Notifications, and Social Platforms
In this episode, we sit down with PGA Professional, Brendon Elliott. Brendon started the Little Linksters Foundation – a junior golf foundation that provides golf instruction and tournaments in a safe and fun atmosphere. Brendon has utilized his networking skills to grow his foundation though such celebrities as Annika Sorenstam and Paula Creamer.
Carl Alexander, the 2012 Horton Smith Award winner and Director of Golf at The Golf Club of Purchase joins us to talk about his journey through golf. We talk about education, sharing information, and getting the word out about golf.
We talk with the world famous, best selling author and business genius Gary Vaynerchuk. Gary started selling wine with his family business “Discount Liquors” – then changed the name to Wine Library and began his web tv series “Wine Library TV”. Gary launched his social branding consulting firm VaynerMedia in 2009 – to help business grow in this new world.
His NY Times best-selling books “Crush It” (click to view on Amazon or iTunes) & “Thank You Economy” (click to view on Amazon or iTunes) have helped millions of people navigate through this ever changing and evolving world of modern business.
Some of the topics we talk with Gary Vaynerchuk about are:
Customer Acquisition & Customer Retention
Branding Locally & Globally
Putting Out Content While Staying Authentic
Embracing The Social Aspects of the Web
Prioritizing Your Time
Paid Social Platforms vs. Free Platforms (Ad-based)
We jump into all things SEO, Analytics, and Rankings. There is this “black stigma” around SEO, like it’s some form of dark magic. We talk about how it’s rather tame and easy to make sure your results are the way you want them. The focus is on solid content and caring about your reader – no tricks required!
We sit down and talk with PGA Head Professional George Kahrhoff from Castle Pines Country Club. George is the 2012 Merchandiser of the Year for Private Facilites. We talk about many exciting topics such as: