Category Archives: The Business

Episode #012 – The Business

We chat about getting your golf business ready for the 2013 season and beyond. Having spoken to tons of golf courses, teaching professionals and owners this winter – we have compiled a list of the “hot topics” and best practices that summarize our meetings.

We share our insight about:

  • Customer Relationship Management (CRM)
  • Getting The Word Out Using – e-Mail, Push Notifications, and Social Platforms
  • Auditing Your Facility and Staff
  • Developing a Cohesive Brand for Your Business
Carl Alexander

Episode #009 – Carl Alexander

Carl Alexander, the 2012 Horton Smith Award winner and Director of Golf at The Golf Club of Purchase joins us to talk about his journey through golf. We talk about education, sharing information, and getting the word out about golf.

  • Teaching & Playing
  • Photography
  • Hiring & Staffing
  • Using Technology
  • Mentoring Assistants
  • PGA Resources
  • The Modern Professional
  • Doing Seminars
  • On Over Teaching

Episode #007 – The Business

We jump into all things SEO, Analytics, and Rankings. There is this “black stigma” around SEO, like it’s some form of dark magic. We talk about how it’s rather tame and easy to make sure your results are the way you want them. The focus is on solid content and caring about your reader – no tricks required!

  • What Is SEO?
  • Breaking Down What’s Important
  • Bad SEO
  • Good SEO Practices
  • Why Content Is King
  • Using Google Analytics
  • Tracking and Monitoring
  • Keeping Your Google Business Current

Episode #001 – The Business

In this episode of The Big Golf Show, we introduce our show, discuss social media, pet peeves, and ways that golf courses can use social media to increase their relationship with their customers.

Have a topic you would like to chat about? Or perhaps want a specific question answered? Send us a note through our contact form.